If your 10DLC campaign was rejected due to the 851 rejection code, this indicates issues with your privacy policy, opt-in message, opt-out message, and/or help message. Please ensure your registration fields meet the following requirements: 

 

Privacy Policy

Make sure you’ve provided a compliant privacy policy: 

• Ensure you have provided a privacy policy link.
• Ensure your privacy policy has the statement: “No mobile opt-in data will be shared with third parties.” 
• Ensure your privacy policy meets the requirements in this article: 10DLC Privacy Policy Requirements

 

Opt-In Message

Make sure your opt-in message contains: 

• Your company name
• “HELP” keyword instructions (“Text HELP for help”)
• A message frequency disclosure (Example: “Message frequency varies”)
• A “Message and data rates may apply” disclosure
• “STOP” keyword instructions (“Text STOP to unsubscribe”)

 

Example:

“Thank you for opting in to receive messages from [Company Name]. Msg frequency varies. Msg & data rates may apply. Reply HELP for help. Reply STOP to cancel."

 

Opt-Out Message

Make sure your opt-out message contains: 

• Your company name
• Confirmation that the consumer has opted out
• Confirmation the consumer will receive no further messages

 

Example:

“You have successfully opted out of messages from [Company Name]. You will receive no further messages.”

 

Help Message

Make sure your help message contains: 

• Your company name
• An email address, phone number, or website link the consumer can use for assistance

 

Example:

“Thank you for reaching out to [Company Name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out.”

 

Steps To Resolve: 

 

Review and update your fields: 

• Privacy Policy (the link and/or the privacy policy itself)
• Opt-In Message
• Opt-Out Message
• Help Message

 

Email your updates to CallHarbor: 

Email CallHarbor Support via your existing ticket, or at [email protected] with the updated fields.